Website redesign · bathpsychotherapy-counselling.co.uk

Ten directions for Laurence Jarosy’s new site

Same words, same calm, comfortable feel - rebuilt to look current and to make it easier for a nervous first-time visitor to get in touch. Each mockup is a real, working page: open it, scroll it, shrink the window, try it on a phone.

From your own site - the look of your Evercontent site, kept light and calm

Mockup 10New

Parchment

Borrowed from your Evercontent site: a warm parchment page, small typewriter-style lettering, quiet serif headlines with one italic line, pill buttons and thin-lined rounded cards. The original is a dark site; this one stays light so it feels calm, with a single dark card as a nod. His photo sits at the heart of the top section, tied to his four key facts.

Feels: Editorial, precise, unhurried
Closest to today: ★ (a clear break from today, still calm)
Best if: He wants the most current-looking site of the ten, without it shouting

Open mockup 10 →

The blend - the best of all six in one design

Mockup 7

Full Circle

One design built from the strongest parts of the other six - and it comes full circle by putting his current site’s lone-tree photo back where it sits today, under a modern, face-first top section.

From 1 - the lone-tree photo with the credentials card on it; confidentiality as one big, quiet statement
From 2 - the warmth: signed “Laurence”, fees beside “where to find me”, the real therapy-room snapshot, a bold contact panel
From 3 - his words set large over water; the menu shows where you are
From 4 - the short page; details tucked under “Good to know”; a “Menu” button in plain words
From 5 - the modern styling: floating menu bar, rounded shapes, soft dusk glow, 01–02–03 steps
From 6 - Clear Spiral photos beside his words; the elegant serif headline

Open mockup 7 →

From your references - two new styles based on the examples you sent

Mockup 8

Bold Blocks

Based on your first reference: flat, sharp-cornered blocks of black and soft blue on white, a two-tone headline, dot grids and a strip of square tiles. His photo sits in a big frame up top. Very little text on show.

Feels: Confident, graphic, tidy
Closest to today: ★ (a clear break from today)
Best if: He wants to stand out and look nothing like a typical therapist site

Open mockup 8 →

Mockup 9

Classic Indigo

Based on your second reference: a wide photo top with the headline on the left and Laurence on the right, a dark indigo strip of three reassurances, serif headlines, numbered points and a band of real numbers. Quieter than the reference, with far fewer words.

Feels: Established, professional, reassuring
Closest to today: ★★ (classic layout, new colours)
Best if: He wants to look like a well-established private practice

Open mockup 9 →

The simple ones - pared back, his photo in the top section: plain (4), modern (5), photo-led (6)

Full-page preview of the Clear and Simple design

Mockup 4

Clear & Simple

The simplest of the nine. One narrow column, one colour, his photo and his words up top - like a short, kind letter. The detail tucks away under “Good to know”.

Feels: Uncluttered, gentle, nothing to figure out
Closest to today: ★★ (same slate lettering, pared right back)
Best if: He wants the least fuss - his face, his words, how to get in touch

Open mockup 4 →

Mockup 5

Simply Modern

Mockup 4’s simplicity with a more current look: bigger, tighter headlines, soft rounded shapes, a floating menu bar and a faint dusk-sky glow. Same short page, his photo up top.

Feels: Fresh, soft, up to date - still calm
Closest to today: ★ (same calm, newest styling)
Best if: He likes how simple 4 is but wants it to look more “now”

Open mockup 5 →

Mockup 6

Reflections

Still simple, but led by photographs. Calm water-and-nature shots from Clear Spiral sit beside each block of his words, with an elegant serif headline. His photo is up top, paired with a dewdrop.

Feels: Inviting, calm, a little magazine-like
Closest to today: ★★ (wide calming photo near the top, like now)
Best if: He wants the page to draw people in and keep them scrolling

Open mockup 6 →

The first three - round one: fuller pages, three different moods

Mockup 1

Open Sky

The current site, grown up. Keeps the pale aqua, the lone-tree panorama and the quiet slate lettering - just with room to breathe.

Feels: Fresh air, light, familiar
Closest to today: ★★★ (most)
Best if: Laurence wants people to recognise it as “his” site

Open mockup 1 →

Mockup 2

The Therapy Room

Warm and personal. Colours borrowed from his actual room - the red armchairs, the sage wall - and his face leads the page.

Feels: Homely, reassuring, like a good book
Closest to today: ★★ (same calm, warmer colours)
Best if: The goal is maximum “I could talk to him”

Open mockup 2 →

Mockup 3

Still Water

The most modern and minimal. A left-hand menu - a nod to the current site’s layout - with calm water photography from Clear Spiral.

Feels: Quiet, spacious, contemporary
Closest to today: ★★ (same layout idea, newest look)
Best if: He wants the biggest visual step forward

Open mockup 3 →

One page or several?

Several pages - with a long homepage

Google ranks pages, not websites, and each page can only really aim at one kind of search. A one-page site gets one title, so it can chase “counselling Bath” or “couples counselling Bath” or “counsellor Chippenham” - not all three.

So: a long homepage that tells the whole story (what you see in these mockups - nobody has to click around before getting in touch), plus a handful of focused pages that each go after their own searches. Best of both.

In the mockups the menu links jump down the page. On the real site they become the pages below.

What’s been done to win more enquiries

His face, his credentials and “no obligation” are visible straight away - the three things an anxious visitor looks for.
One clear next step, repeated: “Arrange an initial session”, plus tap-to-call numbers and a Call / Message bar pinned to the bottom of phone screens.
“What to expect” is now three simple steps - fear of the unknown is the biggest reason people don’t get in touch.
Fees and location are plain to see - no hunting.
Shorter form, no “type the word” captcha (spam is handled invisibly on the real build).
No testimonials, on purpose - UKCP/BACP ethics discourage them. Trust comes from accreditation and 20+ years instead.

Proposed pages and the searches each one goes after

From the keyword research spreadsheet: about 1,700 relevant local searches a month, nearly all rated easy to rank for (difficulty 0–15 out of 100).

Page	Searches it targets	Searches / month
Home	therapist bath · counselling bath · counsellor bath · therapists in bath · psychotherapists in bath · talking therapies bath	≈ 1,140
Couples Counselling	couples counselling bath · relationship counselling bath · couples therapy bath · couples / marriage / relationship counselling wiltshire	≈ 250
Fees & Location	counselling chippenham · counsellor chippenham · therapist chippenham · therapy chippenham · counselling corsham · therapist / therapy wiltshire	≈ 280
Psychotherapy & Counselling	psychotherapists bath · psychotherapist wiltshire · bath psychotherapy service · talking therapy bath (the “what is it / what to expect” page)	≈ 30
Supervision	clinical supervision for counsellors and psychotherapists, Bath / Wiltshire (not in the spreadsheet - worth its own page anyway)	-
About Laurence	his name, qualifications, UKCP / BACP - what people check before they call	-
Contact	phone, form, address, directions	-

Heads-up: the Couples and Location pages are where the extra traffic is, but the current site has only a line or two on each. Those two pages will need a few paragraphs from Laurence - nothing has been invented in the mockups.

Also built in (you can’t see it, Google can)

Proper page title and description written around “counselling / psychotherapy in Bath”.
Local-business data (name, address, phones, area served, fees) in the format Google reads for local results.
Clean heading structure, described images, fast loading - no page-builder bloat, no cookie banner needed.
Mobile-first, large readable text, keyboard and screen-reader friendly.

Photos worth getting

The therapy room - the current photo is only 166 pixels wide, too small to use properly. This is the single most useful new photo.
A second, more relaxed portrait - ideally seated in the room.
The entrance / where to park - takes the worry out of a first visit.
A local landscape (e.g. the valley around Box) to replace the current panorama, which is only 885 pixels wide and looks soft on modern screens.

For now the mockups use his current photos plus the calmer water shots from clearspiral.co.uk.